Our journey has been one of growth, development and expansion and we are proud to announce that as a result of our evolution, The Estate magazine has been rebranded to become Bluxe Century, a luxury annual publication dedicated to celebrating our partners and the very best Africa, Asia and the UAE have to offer.
BLUXE Century is an annual online luxury publication, the only publication of its kind with measurable reach in the Afrocentric and Exotic HNW (High Net Worth) diaspora across the UK, US, Europe, Africa and UAE.
Bringing together the very best in luxury real estate, travel, technology, fashion and lifestyle. BLUXE Century is the go-to publication for a discerning and affluent diaspora, delivering innovative and highly coveted content across multiple platforms: online, digital and social.
Our Story... The Estate Property Guide. the vision, the dream, the team.
The Estate magazine connects people of the diaspora globally at the highest level. Designed to depict a true picture of Africa and Africans worldwide, challenging the negative imagery associated with black people all over the world.
Up close and personal series
One of the best tailors in the UK from an Afrocentric perspective
The Estate Property Guide caught up with one of the worlds leading luxury menswear brands, Hackett of London, to sample some of the best in tailoring that Great Britain has to offer.
African art in the US embassy
An Estate magazine event dedicated to art at highest level
The Estate hosted a series of high profile events at the US Embassy dedicated to African art launching the EPG Art platform. Founder Joseph Farodoye hosted the event alongside Uyai Akpan and a dedicated team.
CEO discussions at Soneva Fushi
Asian luxury brand owner Sonu Shivdasani shares on sustainability
Sonu Shivdasani CEO of the Soneva Fushi Group speaks to Founder Joseph Farodoye in the Maldives, on the secret to running one of the leading Luxury, sustainable resorts in the world.
Early adoption of crypto currency
Embracing and championing technology in the UK, Asia and Africa
Crypto Currency Tech Seminars was the setting for MJ Hudson's end of year event, supported by The Estate. MJ Hudson hosted alongside the Estate in an exclusive, intimate event, located at Gieves & Hawkes, Saville Row, London.
The birth of Bluxe
Thousands of transactions later, the Bluxe service is launched
Bluxe launches with a dedicated 3 tiered membership card, designed as an e-commerce platform connecting The Estate subscribers to a curated selection of products and services across Africa and Europe.
UNDERSTANDING THE DIASPORA
Our research and analysis allowed us to develop a formula to engage our HNW readers, influencing their opinions and buying decisions. Our articles and advertorial content focused on speaking in a language that directly connected to our readers, reflecting in the well attended event, generating millions in revenue through our featured partners.
As our product offering expanded we made the transition, converting readers into members as we launched the Bluxe mobile app and membership service. We developed a revolutionary algorithm which gained acclaim and was featured in GQ magazine.
Our brand has built up a network of readers and corporate companies over the last 5 years, and is dedicated to empowering and connecting to this demographic through digital media, digital currency and other products and services. We have developed a formula to enhance our featured brands, telling personalised and immersive stories, connecting real life readers through events, resulteding in real time engagement with this underserved community.
African and Asian high net worth individuals account for the largest demographic of millionaires in the world, understanding this demographic and servicing this community is our main priority.