UNDERSTANDING THE DIASPORA
Our research and analysis allowed us to develop a formula to engage our HNW readers, influencing their opinions and buying decisions. Our articles and advertorial content focused on speaking in a language that directly connected to our readers, reflecting in the well attended event, generating millions in revenue through our featured partners.
As our product offering expanded we made the transition, converting readers into members as we launched the Bluxe mobile app and membership service. We developed a revolutionary algorithm which gained acclaim and was featured in GQ magazine.
Our brand has built up a network of readers and corporate companies over the last 5 years, and is dedicated to empowering and connecting to this demographic through digital media, digital currency and other products and services. We have developed a formula to enhance our featured brands, telling personalised and immersive stories, connecting real life readers through events, resulteding in real time engagement with this underserved community.
African and Asian high net worth individuals account for the largest demographic of millionaires in the world, understanding this demographic and servicing this community is our main priority.
