broken image

C E N T U R Y M A G A Z I N E

P O W E R E D B Y T H E E S T A T E

    • Login
Advertise
  • WELCOME
  • FEATURE IN BLUXE CENTURY
  • DATA SOLUTIONS
  • MEDIA 
    • MAGAZINE
    • ARCHIVE
    • EVENTS
    • CONTACT US
  • BLOG
  • …  
    • WELCOME
    • FEATURE IN BLUXE CENTURY
    • DATA SOLUTIONS
    • MEDIA 
      • MAGAZINE
      • ARCHIVE
      • EVENTS
      • CONTACT US
    • BLOG
broken image
broken image

C E N T U R Y M A G A Z I N E

P O W E R E D B Y T H E E S T A T E

    • Login
Advertise
  • WELCOME
  • FEATURE IN BLUXE CENTURY
  • DATA SOLUTIONS
  • MEDIA 
    • MAGAZINE
    • ARCHIVE
    • EVENTS
    • CONTACT US
  • BLOG
  • …  
    • WELCOME
    • FEATURE IN BLUXE CENTURY
    • DATA SOLUTIONS
    • MEDIA 
      • MAGAZINE
      • ARCHIVE
      • EVENTS
      • CONTACT US
    • BLOG
broken image
broken image

 

Bentley's contemporary edge 

Connecting and collaborating with The Surgeon

broken image

Collaboration can bring out some of the best elements within a brand and when this is fused together with another brands identity and they compliment eachother, this results in creative ecstasy.

What do you get when you cross a luxury heritage brand known for making elegant cars like Bentley. A contemporary sportswear giant, like Adidas and you merge this together with a young LA based design collective called The Surgeon, answer, edgy elegance, a fusion of heritage and modern flair.

Dominic Ciambrone, the man behind the trainer customisation brand visited Bentleys headquarters earlier in the year to see how the customisation department within Bentley operated and how best to compliment the sneakers he was due to create.

broken image

An amazing collection of 10 pairs of bespoke Adidas Forum low sneakers alongside a 1 of 1 were produced and have already been snapped up by Bentley Mulliner collectors and clients as collectibles.

Every pair incorporates specialist design features from Bentley, including the diamond quilted affect and signature cross stitching seen on the Bentley steering wheel and premium leather features of the interiors of their cars.

The sneakers come in a range of colours which echo the interior colours of the Mulliner with luscious Beluga blacks and dark metallic Anthracite greys, which mimic the exterior colours available on their vehicles

As Basel Art in Miami approaches in December, the unveiling of a special Bentley Mulliner designed in collaboration with The Surgeon is set to have onlookers in awe. The Surgeon has also recently created bespoke sneakers for a wide range of clients including Justin Bieber.

Bentleys CEO Christophe Georges commented on the collaboration explaining that “connecting and producing with like-minded creatives like The Surgeon is not only rewarding but also exciting to watch as we support the next generation of diverse crafts people who share similar brand values“.

 

All images are the property of Bentley all rights belong to the image owners

 

 

Subscribe
Previous
The importance of identity
Next
The Frequency Revolution
 Return to site
Profile picture
Cancel
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save